The 10 Slide Deck basically breaks down into 4 sections:
Slide 1: Company Overview: An elevator pitch within an elevator pitch
Slides 2 – 4: Value Proposition: We have spotted a Problem / Opportunity (Slide 2) for a large but focused market segment, come up with a unique Solution (Slide 3) and here are the Benefits (Slide 4) we create for our customers.
Slides 5 – 6: Competition: Here is the Secret Sauce / Unique IP / Barriers to Entry (Slide 5) that will stop other guys stealing our customers, and here is how we stack up against the existing Competitors (Slide 6) in our market.
Slides 7 – 10: Execution: We have a well thought out Go To Market Strategy (Slide 7), a clear Business Model (Slide 8), sensible Financials (Slide 9), and the right Team (Slide 10) to get the job done.
When you do an investor presentation, you can clearly mark these sections off slide by slide. A verbal elevator pitch runs them all together into something more conversational. Check out one of the best pitches ever done on Dragons Den, and see how many Sharon Wright checked off.
